When Duncan Channon won this account in 2019, 1.4 million Californians were uninsured. Three months later, that number had doubled. Our task was to help Californians get the health insurance they needed, in which “This Way to Health Insurance” was born. This integrated campaign drove up brand awareness, increased favorability, and increased perceived accessibility.

Role: Senior Designer / Photograhy: We are the Rhoads
Awards: SF ADDY (Gold) Photography for Integrated Campaign