Branding / marketing collateral / campaign

We partnered with Sonoma-Cutrer to evolve the brand’s visual expression — creating work that reflected its genuine, relaxed, and expressive sensibility.

The engagement spanned multiple lifestyle and product photoshoots, along with print, digital, and marketing collateral — building a cohesive visual language that could scale across touchpoints.

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My role: Brand Design, Art Direction
Scope: Photography art direction, brand visuals, campaign collateral
Chief Creative Officer: Michael Lemme / Photographer: Thayer Gowdy