The Be Both campaign for Sweetarts aimed to speak to Gen Z’s embrace of duality and fluid identity. We created some fun, energetic mini-spots and visuals that put a fresh new look out there for the iconic candy brand. The mixed-media approach compliments the idea of the multi-dimensional, while the palette and color combos modernizes the brand.  

Role: Senior Designer and Art Director / Design Director: Jennifer Kellogg / Creative Director: John Kovacevich / Animation & Illustration: BUCK