Udemy, a global community for learning and teaching online, came to Duncan Channon for comprehensive identity overhaul. After many days and nights dreaming of anything “U,” the final mark strikes a chord with the personal side of the brand. It mimics a signature, and also represents the motion and flow of a person’s life and learning — illustrated in the fluid, seamless connection of the “U” when repeated. The other components of the rebrand aim to integrate an overall feel of warmth and diversity.

Role: Lead Designer / Chief Creative Officer: Michael Lemme / Logo & tagline final illustration: Underware